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Thursday, January 18, 2024
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IHG Hotels & Resorts, a prominent global hotel company featuring 19 brands and renowned for its award-winning IHG One Rewards loyalty program, emphasizes its expansion in the Luxury & Lifestyle segment. Currently, IHG boasts one of the world’s largest Luxury & Lifestyle portfolios, encompassing six acclaimed brands that constitute 22 percent of its global pipeline—an almost twofold increase from just five years ago. IHG has propelled this growth through a strategic combination of expansion initiatives, dedicated expertise in Luxury & Lifestyle, and substantial investments in its overall enterprise platform to enhance brand awareness, consideration, and loyalty.
Globally, IHG has revamped its Luxury & Lifestyle portfolio through significant acquisitions, including Six Senses, Regent Hotels & Resorts, and Kimpton Hotels & Restaurants. The iconic InterContinental Hotels & Resorts and Hotel Indigo brands have experienced substantial growth, alongside the introduction of the Vignette Collection. IHG’s Luxury & Lifestyle brands span over 800 open and pipeline hotels globally, with nearly 260 in the Americas, the largest region for the company. To further drive growth in this segment, IHG has established a dedicated Luxury & Lifestyle Americas team of experts.
Jolyon Bulley, CEO – Americas, IHG Hotels & Resorts, said: “IHG’s Luxury & Lifestyle portfolio continues to grow at pace. We’ve strategically designed our brands to be flexible and scalable to meet the changing demands of travelers and the industry overall. We’ve been very intentional in our Americas growth in this segment. Through building the right operational and talent capabilities and capitalizing on commercial, brand awareness and engagement efforts, we’re ensuring our portfolio meets guests’ high expectations while driving returns for owners.”
Key Focus Areas for Luxury & Lifestyle Growth in the Americas:
- Enhancing Expertise: IHG has reorganized its Luxury & Lifestyle Americas leadership team to streamline operations, sales, commercial activities, marketing, design, and more. This expert team, led by individuals like Leanne Harwood, Kathleen Reidenbach, Ave Bradley, Peter Clarke, and Scott Gingerich, is committed to driving growth, ensuring commercial success, and enhancing brand awareness.
- Expanding Reach in the Americas: IHG is strategically introducing and promoting its Luxury & Lifestyle brands in sought-after urban and resort destinations in the Americas. The company’s new branded residential model, supported by experienced teams, aims to attract a new caliber of guests to scenic and desirable locations.
- Establishing a New Legacy in Luxury: IHG, a pioneer in luxury hospitality since the introduction of InterContinental Hotels & Resorts in 1946, continues to evolve its Luxury & Lifestyle portfolio. Recent developments include the addition of Six Senses, the reintroduction of Regent Hotels & Resorts in the Americas, and the ongoing evolution of InterContinental Hotels & Resorts with new offerings, experiences, and renovations.
In summary, IHG’s commitment to Luxury & Lifestyle growth involves strategic initiatives, acquisitions, and a focus on enhancing expertise and expanding the reach of its iconic brands in the Americas and globally.
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Tags: global expansion, Global hotel, hospitality, hotel indigo, Hotel Industry, IHG, IHG Hotels & Resorts, IHG Rewards, inter continental hotels, kimpton hotels, lifestyle brands, luxury hotels, luxury travel, Regent Hotels, six senses, Travel, Vignette Collection
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