Travel + Leisure is now partnering with Sobel Westex, a luxury textile brand that specializes in high-end hotel bedding, pillows, towels, and linens, for its pioneering home textiles collection: Travel + Leisure Home Collection.
“Our Travel + Leisure Home Collection is poised to revolutionize the home market, offering a distinct and exciting experience for consumers,” says Michael Trampas, Executive Vice President of Sobel Westex. “By seamlessly blending the allure of global destinations into curated fabrics, we provide a range that stands apart from the competition. Our commitment to redefining luxury in the home setting, coupled with easy-to-care-for features and a touch of wanderlust, ensures our collection captivates customers seeking a truly exceptional home experience.”
A powerhouse enterprise, Travel + Leisure Co., which owns the Travel + Leisure brand, has long been the nucleus for travel inspiration through its products and services. Namely, Wyndham Destinations, a vacation ownership company; Panorama, a membership travel business; and Travel + Leisure Group, which includes travel content and services.
“The millions of fans of Travel + Leisure magazine are passionate about travel and love the unique and beautiful things they discover in the pages of the magazine and in places around the world,” says Scott Cavanaugh, Vice President of Strategic Partnerships and Licensing for Travel + Leisure Co.
Travel + Leisure Co. delves into the spirit of wanderlust with this new collection that will surely be celebrated by global travelers. “This collection epitomizes a departure from mundane reality, an immersive exploration of diverse cultures shaping our design philosophy,” says Trampas. “From incorporating cultural elements to artisanal techniques, each piece narrates a vibrant tale.”
What’s more, eco-friendly practices are utilized. “Going beyond aesthetics, our commitment to sustainability is evident in the reusable canvas tote packaging—a symbol of our dedication to a dynamic and eco-conscious lifestyle,” says Trampas.
Travelers who adore vibrant and storied locations such as Lisbon, Santorini, or Mumbai can now indulge in bedding that is reminiscent of what you might experience in an indelible hotel while on vacation, without leaving the comforts of their own home. “In our partnership with Sobel Westex, they were able to translate the mood and feeling of these exotic destinations into what that might feel like a luxury bedding experience,” says Cavanaugh. “That’s what we wanted to try and create for people when they visit the Travel + Leisure Home Collection.”
“Sobel Westex has strategically aligned with Travel + Leisure, creating a synergy that seamlessly integrates the spirit of travel into our daily lives,” says Trampas. “Our exceptional collections, utilizing carefully curated fabrics inspired by renowned global destinations, offer an innovative experience. Transforming each day at home into a unique journey, our home collection redefines luxury bedding, simplifying what was once a complex choice for consumers.”
This new alliance encourages travel lovers to bring the world’s beauty home. Travelers who dream of visiting Santorini, an island in the southern Aegean Sea with low-lying whitewashed cubical houses; Lisbon, the coastal capital city of Portugal; or Mumbai, the entertainment capital of India, can wrap themselves in coordinating sets inspired by the colors, charm, and culture of these locations.
“Our choice of Santorini, Lisbon, and Mumbai as the focal points for our Travel + Leisure Home Collection launch reflects a meticulous strategy aligned with consumer preferences,” says Trampas. “These iconic destinations serve as a nexus of luxury and beauty, forging an emotional connection with our target audience. By integrating the allure of these locales into our collection, we position ourselves uniquely in the market, addressing the demand for a globally inspired, refined home experience. This deliberate decision to bring the world’s most captivating places into our customers’ homes establishes our collection as unparalleled, ensuring its triumph in the competitive luxury home market.”